It is wonderful to get people to click on your Facebook Advertising, but that does not create a result, it simply begins the process.
I often hear people complain that, “people click on my ad, but they never fill out the form.”
Or, “they got to my page and didn’t do anything.”
Or, “Why didn’t they watch my video.”
The biggest reason is that usually you didn’t set up the call to action correctly.
A call to action is simply a request for them to do something.
It has to be clear, it has to be simple and it has to be easy.
1. It has to be clear.
If you want someone to do something, don’t assume anything.
Sometimes it seems way to simple, but that is OK.
Tell them exactly what it is you want them to do.
Click to watch the video.
Enter your email and click to download.
Click the button and get put on our list.
2. It has to be simple.
Don’t ask for all kinds of data.
First name and email should be it.
Don’t send them to your webpage where they have to figure out what to do.
Enter a and b and click.
3. It has to be easy.
No one is going to jump through hoops.
No one is going to get frustrated because you want them to do all kinds of things in order to get this offer.
Put in your email and click.
That should be it.
If they don’t take a call to action, you don’t get the results you want.
Make it simple and easy for them.
This gets you the results your need.
If you need more help.
That is what we do.
At MetaSense Marketing – we help our customers to build effective Facebook Advertising that helps them build their business.
Building Facebook Ads that work.
Contact use direct at 856 873 9950 x 140
Or via email at: Jeff@MetaSenseMarketing.com