There is no shortage of digital marketing myths floating around on the web. The Internet is a big place, so it can be easy to be fooled by information concerning search engine optimization. So in order to prevent confusion, here are some common SEO myths that need to be squashed.
Myth: SEO is a one time investment.
Many business owners believe that if they invest in SEO at least once, their digital marketing dreams will come true. This is in fact false, as the Internet is ever-growing. It is impossible to reach high rankings after working with a search engine marketing agency for just one month, as SEO is something that requires a commitment. Working month after month to ensure your website is optimized within a search engine’s algorithm is the key to strengthening your website and getting the results you require.
Myth: Every webpage has to be constantly redesigned.
Untrue! It is important that your webpage has a modern feel, high-impact keywords, and engaging graphics, but if these are all implemented you should not have to worry about making constant changes. Just make sure to add responsive web design (if you haven’t already!) so your website is optimized for mobile devices as well.
Myth: All I need to do is focus on keywords on the webpage itself.
This is false, because if you rely only on putting keywords on your landing pages, it can look spammy. One of the best techniques to follow is to invest some time into onsite blogging, as blogs are able to incorporate your keywords into a streamlined piece of content. Plus, blogging is beneficial for all small businesses, as it has the ability to increase web traffic by a up to 55%.
Myth: One specific technique worked well for our competition, so it must work well for us too.
SEO is different for each business, so you should not compare your SEO techniques to other companies. Working with an experienced digital marketing analyst will help you determine what is right for you personally, and they will explain how they will help you achieve results.
Myth: Social media marketing is not for us.
With the rise of social media everywhere, it is important to put your brand out there! Just a simple Facebook page, Twitter account, and Instagram can do wonders for your brand by being accessible to customers at any time of the day. Plus, social media marketing creates new opportunities to reach new customers.
Search engine optimization has the ability to enhance your website viability, and therefore grow your business. Keep these debunked myths in mind when you work on your online marketing, and be prepared to watch your business grow!