Tina Yerkes, Director of Sales & Marketing, MetaSense Marketing
Remember the days when we could open a business, buy an ad, put our information in the yellow pages and we were open for business? Now we are all information, all day and across many different channels. 2017 is already shaping up to be a year like none other. Conversations are moving across social media like never before. How do you compete to have your voice heard so your business can prosper? Navigating all of the marketing channels is a full time job. Not everyone has a marketing department or designated person so here are a few tips to keep your marketing moving forward this year.
Make sure you have a responsive website
How long has it been since your site has been updated and refreshed? Customers will judge your company & website within a blink. That is literally how long it takes for people to land on your page and either decide to stay or bounce off to find something else. It also matters that more people are going to websites on their mobile devices. Sites need to be optimized across all devices from desktops to smart phones.
Businesses need to be found, physically. Putting in an incorrect business name, address or phone could result in lost sales. When companies originally set up their listings, it was not all at once and sometimes more than one person created the listing. That can create user mistakes. Xtreme Listing can help with that by correcting name, address & phone number for 65+ search engines…all that feed into the major players like Google & Bing.
Blogs & Articles
Companies are learning that their customers like to learn. We go to the internet, or new digital assistants, with complex to simple questions. Wouldn’t your company want to be the expert so those questions come directly to you? 500 words a week will strengthen your website and your backlinks.
Search Engine Optimization is the most complex to implement because it is not a one-shot fix. This is a methodical process that takes time to see the results and bring more audience to your website. It is not something with guarantees, or shouldn’t be presented that way, to get on the first page of Google. Everyone wants to be on the first page of Google. What is important with SEO is that your website will be seen by more people and then your company has the opportunity to convert them to sales and ROI.
Yes, Facebook is king, Twitter is good too but more and more people are turning to image based social media platforms and Instagram is booming. The trick with social media is to not just be the company but be a person. These are relate-able avenues to reach out to customers, person to person, and a great platform to express your creativity.
MetaSense looks at your company and current marketing efforts and we are here to help. Not just sell.
Is there a marketing area that may need some attention?
We really do look for ways to provide the help our clients need in order to reach their goals and obtain success. MetaSense can help in each of these areas.
And a consultation, to begin the conversation, costs nothing.