If you are jumping into the world of search engine optimization, it can be easy to become overwhelmed with the sheer amount of information you have at your disposal. Because of this, it is easy to make some common mistakes that will keep you from noticing optimal results. The world of digital marketing is complex, so here are some simple SEO mistakes to keep your eye out for.
Not checking on your conversion
Yes, you are investing in multiple search engine optimization techniques in order to boost your visibility on search engines. But if you are not converting customers, then is the investment really worth it? Using analytics to check on your conversion rates is crucial so you can determine if your digital marketing strategies are working for you.
Not optimizing for local SEO
Chances are, you are running a business that is meant for consumers in a specific geographic location. In doing this, it is important to concentrate your efforts on local SEO to appeal to potential customers in the area you are targeting. Simply using geo-specific keywords and putting your address and phone number on your website can go a long way.
Not using content creation
Content creation represents the second-largest share of digital marketing budget nationwide. Simply putting keywords on your website will not work with Google’s algorithms, and it will not impress potential customers when they click on your page. You will want to think of the impression your content will make on your clients, as generic content will not pack a punch. The entire goal is to have your content spark interest in your customers, so quality content is key.
Not investing in responsive web design
Everyone is attached to their mobile devices nowadays, so not investing in responsive web design is a mistake. Your clients will quickly leave your website if it is not optimized for mobile use, so make their customer experience memorable by using a responsive platform.
Not doing extensive keyword research
You will want to invest in a search engine marketing agency to do extensive keyword research so you will rank on the keywords that are meaningful to your business. Focusing on general keywords won’t give you the results you are looking for, so try to use the most specific keywords possible.
Have any questions about SEO? Contact our experienced professionals here at MetaSense Inc. for all the search engine help you need.