{"id":42450,"date":"2019-12-20T06:05:27","date_gmt":"2019-12-20T06:05:27","guid":{"rendered":"https:\/\/www.metasensemarketing.com\/blogs\/?p=42450"},"modified":"2019-12-20T06:05:27","modified_gmt":"2019-12-20T06:05:27","slug":"website-speed-affects-your-bottom-line","status":"publish","type":"post","link":"https:\/\/www.metasensemarketing.com\/blog\/website-speed-affects-your-bottom-line\/","title":{"rendered":"Website Speed Affects Your Bottom Line"},"content":{"rendered":"\n<style>\ntable {<br \/>\nwidth: 750px;<br \/>\nborder-collapse: collapse;<br \/>\nmargin:50px auto;<br \/>\nborder: 1px solid #333;<br \/>\n}<br \/>\n\/* Zebra striping *\/<br \/>\ntr:nth-of-type(odd) {<br \/>\nbackground: #fff;<br \/>\n}<br \/>\nth {<br \/>\nbackground: #fff;<br \/>\ncolor: white;<br \/>\nfont-weight: bold;<br \/>\n}<br \/>\ntd, th {<br \/>\npadding: 15px;<br \/>\nborder: 1px solid #333;<br \/>\nborder-bottom: 1px solid #333;<br \/>\nborder-top: 1px solid #333!important;<br \/>\ntext-align: left;<br \/>\nfont-size: 18px;<br \/>\n}<br \/>\n@media only screen and (max-width: 760px), (min-device-width: 768px) and (max-device-width: 1024px) {<br \/>\ntable {<br \/>\nwidth: 100%;<br \/>\n}<br \/>\n\/* Force table to not be like tables anymore *\/<br \/>\ntable, thead, tbody, th, td, tr {<br \/>\ndisplay: block;<br \/>\n}<br \/>\n\/* Hide table headers (but not display: none;, for accessibility) *\/<br \/>\nthead tr {<br \/>\nposition: absolute;<br \/>\ntop: -9999px;<br \/>\nleft: -9999px;<br \/>\n}<br \/>\ntr {<br \/>\nborder: 1px solid #333;<br \/>\n}<br \/>\ntd {<br \/>\n\/* Behave  like a \"row\" *\/<br \/>\nborder: none;<br \/>\nborder-bottom: 1px solid #333;<br \/>\nborder-top: 1px solid #333;<br \/>\nposition: relative;<br \/>\npadding-left: 50%;<br \/>\n}<br \/>\ntd:before {<br \/>\n\/* Now like a table header *\/<br \/>\nposition: absolute;<br \/>\n\/* Top\/left values mimic padding *\/<br \/>\ntop: 6px;<br \/>\nleft: 6px;<br \/>\nwidth: 45%;<br \/>\npadding-right: 10px;<br \/>\nwhite-space: nowrap;<br \/>\n\/* Label the data *\/<br \/>\ncontent: attr(data-column);<br \/>\ncolor: #000;<br \/>\nfont-weight: bold;<br \/>\n}<br \/>\n}<br \/>\n<\/style>\n<div style=\"font-family: Calibri; color: #000; font-size: 12px; line-height: 34px; font-weight: bold; margin-top: 20px;\">\n<h2>WEBSITE SPEED AFFECTS YOUR BOTTOM LINE<\/h2>\n<div style=\"font-family: Calibri; color: #2f5496; font-size: 22px; margin-top: 20px;\"><strong>Is your website fast enough?<\/strong><\/div>\n<\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px;\">\n<p>It needs to be to be fast to not only survive but succeed. The average recommended website load time is three seconds. This average speed is now barely acceptable. Customers want instantaneous results. This must be the goal.<\/p>\n<\/div>\n<div style=\"font-family: Calibri; color: #2f5496; font-size: 22px; margin-top: 20px;\" align=\"center\"><strong>Website speed affects your bottom line!<\/strong><\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px;\">We all are customers. Although new technologies have increased the speed of which we do most everything, we still want faster. What do you want as a customer? Understanding the expectations of your customers is imperative to your success. Fast is good. Faster is better. Any delays in loading your website or accessing a link will cause frustration and the customer will move on. <\/div>\n\n\n\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px;\">\n<p>Your business invests in SEO, PPC and Web Design. But it means  nothing unless it is fast enough to <strong>keep  that customer engaged<\/strong><strong>.<\/strong> <\/p>\n<\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px;\">\n<p>There  are many things that will affect your website speed and if you don\u2019t address  them, all your digital marketing efforts can be nullified. <\/p>\n<\/div>\n<div style=\"font-family: Calibri; color: #2f5496; font-size: 22px; margin-top: 20px; font-weight:700;\" align=\"center\"> FACT!<\/div>\n<div style=\"font-family: Calibri; color: #2f5496; font-size: 28px; margin-top: 20px; font-weight:700; line-height:30px;\" align=\"center\">\n<p><img decoding=\"async\" src=\"https:\/\/metasensemarketing.com\/blog\/wp-content\/uploads\/2019\/12\/load.jpg\" title = \"Fact\" alt = \"Fact\" \/><\/p>\n<p align=\"center\"><strong>40% OF CUSTOMERS WILL LEAVE YOUR SITE <\/strong><br \/>\n<strong>IF IT DOESN\u2019T LOAD IN <\/strong><span style=\"color: #bed515;\">3 SECONDS <\/span><strong>OR  LESS<\/strong><\/p>\n<\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px;\">\n<p>Most customers use the internet to find local  businesses. In 2019, almost 2 billion customers bought goods and services  online. And in 2020 that number will rise substantially according to <a href=\"https:\/\/www.statista.com\/statistics\/251666\/number-of-digital-buyers-worldwide\/\">Statista<\/a>.<br \/>\n<br \/>\nYour business needs to not only attract those  customers but to keep them engaged. And it only takes <strong>3 Seconds <\/strong>to lose their interest and their business.<br \/>\n<br \/>\nSo many technologies and business practices  have adapted to our human behavior of \u201cneed for instant gratification.\u201d At the  grocery store, there are now self-checkouts. And to go one step further, you  can order everything online and simply pick it up or have it delivered in under  2 hours. ATMs learn our preferences and have \u201cQuick-Cash\u201d options. Even  bloggers highlight keyword so the reader can just skim through the article and  get the basic information.<\/p>\n<\/div>\n<div style=\"font-family: Calibri; color: #2f5496; font-size: 22px; margin-top: 20px; font-weight:700;\" align=\"center\">\u201cI Want it NOW!\u201d<\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px;\">\n<p>It is expected and no different with loading websites and  clicking on links. According to the <a href=\"http:\/\/engineroom.ft.com\/2016\/04\/04\/a-faster-ft-com\/\">Financial Times<\/a>, delayed page speed diminished the number of  articles users read on the site as well as the advertiser revenue.<\/p>\n<\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px; padding:10px; background:#ececec;\">\n<p>\u201cThe speed of the site  negatively impacts a user\u2019s session depth, no matter how small the delay. Slow  sites also have a detrimental effect on the number of articles people read.  Largely, the slower the site, the greater the effect. The data suggests, both  in terms of user experience and financial impact, that there are clear and  highly valued benefits in making the site even faster. From this research we\u2019ve  chosen to invest even more time in making every aspect of the new FT.com  website even faster over the coming months.\u201d \u2013 Financial Times<\/p>\n<\/div>\n<div style=\"font-family: Calibri; color: #2f5496; font-size: 22px; margin-top: 20px; font-weight:700;\" align=\"center\"><u>Measuring  the Effects of Speed<\/u><\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px;\">\n<p>Google developed a way to <a href=\"https:\/\/www.thinkwithgoogle.com\/feature\/testmysite\/\">calculate <\/a>how much revenue your slow website speed is  stealing from you. Google\u2019s \u201c<a href=\"https:\/\/www.thinkwithgoogle.com\/feature\/testmysite\/\">Test My Site<\/a>,\u201d feature under \u201c<a href=\"https:\/\/www.thinkwithgoogle.com\/feature\/testmysite\/\">Think with Google<\/a>,\u201d can measure how your website speed effects  your bottom line with one click. It will show how increasing your speed to 3  seconds or under will increase your revenue.<\/p>\n<\/div>\n<div style=\"font-family: Calibri; color: #2f5496; font-size: 22px; margin-top: 20px; font-weight:700;\" align=\"center\">\n<p align=\"center\"><strong><u>Website  Speed- What it Affects<\/u><\/strong><\/p>\n<\/div>\n<div style=\"font-family: Calibri; color: #bf8f00; font-size: 22px; margin-top: 20px; font-weight:700;\">Slow Website Fixes &#8211; <span style=\"color: #000; font-weight:300; font-size:20px;\">Googles indexing won\u2019t recognize your site or page if it does  not load in time.<\/span><\/div>\n\n\n\n<div style=\"font-family: Calibri; color: #bf8f00; font-size: 22px; margin-top: 20px; font-weight:700;\">Social Media Shares &#8211; <span style=\"color: #000; font-weight:300; font-size:20px;\">You may develop a fantastic social media campaign that links back to your website. Again, if there is a delay in loading your website, people disengage.<\/span><\/div>\n<div style=\"font-family: Calibri; color: #bf8f00; font-size: 22px; margin-top: 20px; font-weight:700;\">Voice Search &#8211; <span style=\"color: #000; font-weight:300; font-size:20px;\">Using Bixby, Alexa or Siri, we want immediate answers. If you site is slow, Voice Search will not include you in the results.<\/span><\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; margin-top: 20px; font-weight:300;\">Basically, your website speed will determine if your website is found and if the customer stays. Both are <strong>critical to increasing your revenues<\/div>\n\n<div style=\"font-family: Calibri; color:#2f5496; font-size: 22px; margin-top: 20px; font-weight:700;\">Slow Website Causes and Fixes<\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px;\">\n<p>Most web page load time is spent downloading  the different coded aspects of the page.Images, plugins, style sheets, scripts,  etc. can add loading time. <\/p>\n<\/div>\n<div style=\"font-family: Calibri; color: #bf8f00; font-size: 22px; margin-top: 20px; font-weight:700;\">Slow Website Causes<\/div>\n<table cellpadding=\"10\" cellspacing=\"0\" style=\"color:#000; line-height:30px;\">\n<thead>\n<\/thead>\n<tbody>\n<tr>\n<td valign=\"top\" data-column=\"First Name\">\u2022\tCompression isn\u2019t enabled<br \/>\n\u2022\tSlow server response time<br \/>\n\u2022\tToo many redirects<br \/>\n\u2022\tNo cached resources<br \/>\n\u2022\tToo many resources<br \/>\n\u2022\tImages aren\u2019t optimized<br \/>\n\u2022\tCSS isn\u2019t optimized<br \/>\n\u2022\tVisible content isn\u2019t prioritized<\/td>\n<td valign=\"top\" data-column=\"Last Name\">\u2022\tToo much render-blocking JavaScript<br \/>\n\u2022\tUsing the synchronous version of a script<br \/>\n\u2022\tToo many plugins<br \/>\n\u2022\tThe viewport isn\u2019t configured, and content isn\u2019t sized to the viewport<br \/>\n\u2022\tToo-small font sizes<br \/>\n\u2022\tTypography isn\u2019t SERP-friendly<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"font-family: Calibri; color: #bf8f00; font-size: 22px; margin-top: 20px; font-weight:700;\">Slow Website Fixes<\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px; font-weight:300;\">\n<p>There are many tools to help you fix your website speed. First  you can use <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/?csw=1\">Google Page Speed Calculator<\/a>, one of many calculators available online, to  determine the exact speed of your website. Then you can address the other  issues like compressing images using <a href=\"http:\/\/www.photoshopessentials.com\/essentials\/image-resizing\/\">Photoshop<\/a><a href=\"http:\/\/www.photoshopessentials.com\/essentials\/image-resizing\/\">&#8211; Image Resizing<\/a>. You then can address technical issues with  something like <a href=\"https:\/\/www.cloudflare.com\/\">CloudFlare<\/a>.<\/p>\n<\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px;  font-weight:300;\">\n<p>Although there are many tools available, understanding which  will work best and then using these tools takes time and a lot of Digital  Marketing knowhow. A professional  Digital Marketing company with expertise in Website Design and Loading speed  can handle every one of these issues and help your company succeed.<\/p>\n<\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px; font-weight:300;\">Choosing a company that specializes in Digital Marketing can help in all these areas.<\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px; font-weight:300;\">\n<p><a href=\"https:\/\/metasensemarketing.com\/\">MetaSense Marketing<\/a> stands above the crowd with SEO with their  patent-pending process <a href=\"https:\/\/metasensemarketing.com\/imetadex-landing-page.html\">iMetaDexTM<\/a>. They are the only Digital  Marketing company that can use this revolutionary tool to maximize your  placement in searches and lower your PPC costs by up to 500%.<\/p>\n<\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px; font-weight:300;\">\n<p><a href=\"https:\/\/metasensemarketing.com\/\">MetaSense Marketing<\/a> looks at your company and current marketing  efforts and we know how to optimize it all.<\/p>\n<\/div>\n<div style=\"font-family: Calibri; color: #2f5496; font-size: 22px; margin-top: 20px;\"><strong>Is there a marketing area that may need some attention?<\/strong><\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px; font-weight:300;\">\n<p>We look for ways to  provide the help our clients need in order to reach their goals and to succeed. <a href=\"https:\/\/metasensemarketing.com\/\">MetaSense Marketing<\/a> can help in all the areas listed above.<br \/>\nAnd a consultation to  begin the conversation costs nothing.<br \/>\n<\/p>\n<\/div>\n<div style=\"font-family: Calibri; color: #2f5496; font-size: 22px; margin-top: 20px; font-weight:700;\">Questions<\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px; font-weight:300;\">\n<p><a href=\"https:\/\/metasensemarketing.com\/\">MetaSense Marketing<\/a> is here for that very that very  purpose\u2026.<\/p>\n<\/div>\n<div style=\"font-family: Calibri; color: #2f5496; font-size: 22px; margin-top: 20px;\" align=\"center\"><strong>To answer your <\/strong>questions<strong> and make you successful.<\/strong><\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px; font-weight:300;\">\n<p>At MetaSense  Marketing, we help our customers build effective Digital Marketing Campaigns  that make it easier for people to do more business with them.<\/p>\n<\/div>\n<div style=\"font-family: Calibri; color: #2f5496; font-size: 22px; font-weight: bold; margin-top: 20px;\">\n\n\n\n<a href=\"https:\/\/metasensemarketing.com\/contact.html\"><strong>Get in touch with us!<\/strong><\/a>\n<p align=\"center\"><strong>Designing, building  and implementing <\/strong><a href=\"https:\/\/metasensemarketing.com\/\"><strong>Award-Winning  Digital Marketing Strategies<\/strong><\/a><strong>.<\/strong><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div style=\"font-family: Calibri; color: #000; font-size: 22px; font-weight: bold; margin-top: 20px;\"> Contact me directly at 856 873 9950 x 130<br>\nOr via email at: <a href=\"mailto:manny@metasensemarketing.com\">Manny@MetaSenseMarketing.com<\/a><\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px; font-weight:300;\">\n<p>Check  out our web page, get on our list, and learn more about Digital Marketing and  how <a href=\"https:\/\/metasensemarketing.com\/\">MetaSense Marketing<\/a> can help.<br>\n<a href=\"https:\/\/metasensemarketing.com\/why-metasense.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>https:\/\/metasensemarketing.com\/why-metasense.html<\/strong><\/a><\/p>\n<\/div>\n<div class=\"blogaddlink\" style=\"padding-bottom: 1em;\">For more information and to schedule an appointment, <a href=\"https:\/\/metasensemarketing.com\/grow\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>CLICK HERE.<\/strong><\/a><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>WEBSITE SPEED AFFECTS YOUR BOTTOM LINE Is your website fast enough? It needs to be to be fast to not only survive but succeed. The average recommended website load time is three seconds. This average speed is now barely acceptable. Customers want instantaneous results. This must be the goal. Website speed affects your bottom line! We all are customers. Although new technologies have increased the speed of which we do most everything, we still want faster. What do you want as a customer? Understanding the expectations of your customers is imperative to your success. Fast is good. Faster is better. Any delays in loading your website or accessing a link will cause frustration and the customer will move on. Your business invests in SEO, PPC and Web Design. But it means nothing unless it is fast enough to keep that customer engaged. There are many things that will affect your website speed and if you don\u2019t address them, all your digital marketing efforts can be nullified. FACT! 40% OF CUSTOMERS WILL LEAVE YOUR SITE IF IT DOESN\u2019T LOAD IN 3 SECONDS OR LESS Most customers use the internet to find local businesses. In 2019, almost 2 billion customers bought goods and services online. And in 2020 that number will rise substantially according to Statista. Your business needs to not only attract those customers but to keep them engaged. And it only takes 3 Seconds to lose their interest and their business. So many technologies and business practices have adapted to our human behavior of \u201cneed for instant gratification.\u201d At the grocery store, there are now self-checkouts. And to go one step further, you can order everything online and simply pick it up or have it delivered in under 2 hours. ATMs learn our preferences and have \u201cQuick-Cash\u201d options. Even bloggers highlight keyword so the reader can just skim through the article and get the basic information. \u201cI Want it NOW!\u201d It is expected and no different with loading websites and clicking on links. According to the Financial Times, delayed page speed diminished the number of articles users read on the site as well as the advertiser revenue. \u201cThe speed of the site negatively impacts a user\u2019s session depth, no matter how small the delay. Slow sites also have a detrimental effect on the number of articles people read. Largely, the slower the site, the greater the effect. The data suggests, both in terms of user experience and financial impact, that there are clear and highly valued benefits in making the site even faster. From this research we\u2019ve chosen to invest even more time in making every aspect of the new FT.com website even faster over the coming months.\u201d \u2013 Financial Times Measuring the Effects of Speed Google developed a way to calculate how much revenue your slow website speed is stealing from you. Google\u2019s \u201cTest My Site,\u201d feature under \u201cThink with Google,\u201d can measure how your website speed effects your bottom line with one click. It will show how increasing your speed to 3 seconds or under will increase your revenue. Website Speed- What it Affects Slow Website Fixes &#8211; Googles indexing won\u2019t recognize your site or page if it does not load in time. Social Media Shares &#8211; You may develop a fantastic social media campaign that links back to your website. Again, if there is a delay in loading your website, people disengage. Voice Search &#8211; Using Bixby, Alexa or Siri, we want immediate answers. If you site is slow, Voice Search will not include you in the results. Basically, your website speed will determine if your website is found and if the customer stays. Both are critical to increasing your revenues Slow Website Causes and Fixes Most web page load time is spent downloading the different coded aspects of the page.Images, plugins, style sheets, scripts, etc. can add loading time. Slow Website Causes \u2022 Compression isn\u2019t enabled \u2022 Slow server response time \u2022 Too many redirects \u2022 No cached resources \u2022 Too many resources \u2022 Images aren\u2019t optimized \u2022 CSS isn\u2019t optimized \u2022 Visible content isn\u2019t prioritized \u2022 Too much render-blocking JavaScript \u2022 Using the synchronous version of a script \u2022 Too many plugins \u2022 The viewport isn\u2019t configured, and content isn\u2019t sized to the viewport \u2022 Too-small font sizes \u2022 Typography isn\u2019t SERP-friendly Slow Website Fixes There are many tools to help you fix your website speed. First you can use Google Page Speed Calculator, one of many calculators available online, to determine the exact speed of your website. Then you can address the other issues like compressing images using Photoshop&#8211; Image Resizing. You then can address technical issues with something like CloudFlare. Although there are many tools available, understanding which will work best and then using these tools takes time and a lot of Digital Marketing knowhow. A professional Digital Marketing company with expertise in Website Design and Loading speed can handle every one of these issues and help your company succeed. Choosing a company that specializes in Digital Marketing can help in all these areas. MetaSense Marketing stands above the crowd with SEO with their patent-pending process iMetaDexTM. They are the only Digital Marketing company that can use this revolutionary tool to maximize your placement in searches and lower your PPC costs by up to 500%. MetaSense Marketing looks at your company and current marketing efforts and we know how to optimize it all. Is there a marketing area that may need some attention? We look for ways to provide the help our clients need in order to reach their goals and to succeed. MetaSense Marketing can help in all the areas listed above. And a consultation to begin the conversation costs nothing. Questions MetaSense Marketing is here for that very that very purpose\u2026. To answer your questions and make you successful. At MetaSense Marketing, we help our customers build effective Digital Marketing Campaigns that make it easier for people to do more business with them. Get in touch with us! Designing, building<\/p>\n","protected":false},"author":1,"featured_media":42454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[527],"tags":[],"class_list":["post-42450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-section"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"WEBSITE SPEED AFFECTS YOUR BOTTOM LINE Is your website fast enough? 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