{"id":41481,"date":"2019-10-12T13:34:53","date_gmt":"2019-10-12T13:34:53","guid":{"rendered":"https:\/\/www.metasensemarketing.com\/blogs\/?p=41481"},"modified":"2019-10-12T13:34:53","modified_gmt":"2019-10-12T13:34:53","slug":"email-subject-line","status":"publish","type":"post","link":"https:\/\/www.metasensemarketing.com\/blog\/email-subject-line\/","title":{"rendered":"Developing the Best Email Subject Line"},"content":{"rendered":"<div style=\"font-family: Calibri; color: #333; font-size: 12px; line-height: 34px; font-weight: bold; margin-top: 20px;\">\n<h2 style=\"font-family: Calibri; color: #333; font-size: 28px; line-height: 34px; font-weight: bold;\">Developing the Best Email Subject Line<\/h2>\n<div style=\"font-family: Calibri; color: #000; font-size: 22px; line-height: 30px; margin-top: 5px; font-weight: normal;\">Hello Everyone, I hope you found the tips in our last article useful for you, and that you have now started to think about your own requirements for bots.<\/div>\n<\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px;\">Today, we bring you a new topic from the great world of Digital Marketing.<\/div>\n\n<div style=\"font-family: Calibri; color: #244061; font-size: 22px; font-weight: bold; margin-top: 20px;\">How does it make you feel when you email somebody, and they never open the email?<\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px;\">Instead, it just sits in their mailbox, or they have just read the subject line and deleted your mail.<br \/>\nYes, it can be really hurtful for all of us and can stop us from doing business.<br \/>\nSo, today I am going to tell you how to make your subject line interesting, which results in so many more of your customers opening and reading your email.<\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px;\">By creating an interesting subject line, you will be reducing the possibility of your email being flagged as spam, and will also provide a stable baseline to help the growth of your response rates. Continue reading for some tried-and-true tips to help jazz up your subject lines to boost the engagement of your emails.<\/div>\n<div style=\"font-family: Calibri; color: #244061; font-size: 22px; font-weight: bold; margin-top: 20px;\">\n<p><strong>Are you trying to make a sale?<br \/>\nAre you offering a promotion?<br \/>\nOr, are you just reaching out to your subscribers?<\/strong><\/p>\n<\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px;\">The goal of your email is what will determine what information you include in your subject line. Be clear about the value of your email, and what it means for your subscribers.<br \/>\nYou need to make sure that your subject line is catchy enough, to ensure that your customer will want to click open and to read the content of the email. Also, you need to be concise and make your point very clear in the email subject line.<\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px;\">It is important that you keep in mind that fewer characters will be displayed on mobile devices. Also, communicating urgency and scarcity in an email subject line can help you to capture the attention of the readers and compel them to read. Example:<\/div>\n\n<div style=\"font-family: Calibri; color: #244061; font-size: 22px; font-weight: bold; margin-top: 20px;\">Group On: limited time for Starbucks<br \/>\nAmazon Business: Don\u2019t get left behind as B2B e-commerce takes off.<br \/>\nIbota: Today only! Home Depot $20 cash back<\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px;\">Exclamation marks and question marks can provide you with another method to help you stand out from the email masses. Also, asking your readers a question in your subject line is the hook that can draw them in.<\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px;\">The right phrasing can make your recipients feel special and the effect can be magical. Incorporating personalization techniques like name and location into email subject lines is another way to increase engagement. Using the term \u201cyou\u201d or \u201cyours\u201d to indicate that the email shows that you are specifically targeting and addressing them directly. A few ideas for phrasing include: \u201cAn exclusive offer for you\u201d or \u201cYou\u2019re invited!\u201d<\/div>\n<div style=\"font-family: Calibri; color: #244061; font-size: 22px; font-weight: bold; margin-top: 20px;\">However, do nottry to get your email opened by making false promises. It\u2019s the quickest way to annoy your readers, and it is what ensures that your next email won\u2019t be read.<\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px;\">Numbers work because they stand out more than text. Using numbers in your email subject line demonstrate a clear and straight forward message about your offer and set the right expectations. Sales, discounts and special offers work well in subject lines.<\/div>\n<div style=\"font-family: Calibri; color: #244061; font-size: 22px; font-weight: bold; margin-top: 20px;\">\n<p>Email Marketing is one of the most effective ways to connect directly with your customers. But you need to create an email they will open.<\/p>\n<\/div>\n<div style=\"font-family: Calibri; color: #244061; font-size: 22px; line-height: 30px; font-weight: bold;\" align=\"left\">DO YOU WANT TO GET YOUR EMAIL PROGRAM WORKING BETTER AND MORE EFFECTIVE?<\/div>\n\n<p><a href=\"https:\/\/metasensemarketing.com\/contact.html\"><strong>Get in touch with us!<\/strong><\/a><\/p>\n<p style=\"text-align: center; color: #0089e0;\"><strong>Designing, building and implementing Award-Winning Digital Marketing Strategies.<\/strong><\/p>\n<p><strong>Contact me directly at 856 873 9950 x 130<br \/>\nOr via email at : <a style=\"color: #0089e0; text-decoration: underline;\" href=\"mailto:support@metasensemarketing.com\">Support@MetaSenseMarketing.com<\/a><\/strong><\/p>\n<p><b>Check out our website, get on our list, and learn more about Digital Marketing and how MetaSense Marketing can help.<\/b><\/p>\n<p><a style=\"color: #0089e0; text-decoration: underline;\" href=\"https:\/\/metasensemarketing.com\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>https:\/\/metasensemarketing.com<\/strong><\/a><\/p>\n<p style=\"color: #0089e0;\"><strong>For more information and to schedule an appointment, <a style=\"color: #0089e0; text-decoration: underline;\" href=\"https:\/\/metasensemarketing.com\/grow\" target=\"_blank\" rel=\"noopener noreferrer\">CLICK HERE<\/a>.<\/strong><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Developing the Best Email Subject Line Hello Everyone, I hope you found the tips in our last article useful for you, and that you have now started to think about your own requirements for bots. Today, we bring you a new topic from the great world of Digital Marketing. How does it make you feel [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[527],"tags":[],"class_list":["post-41481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-section"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/41481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=41481"}],"version-history":[{"count":0,"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/41481\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/media\/41483"}],"wp:attachment":[{"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=41481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=41481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=41481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}