{"id":41083,"date":"2019-10-02T20:47:36","date_gmt":"2019-10-02T20:47:36","guid":{"rendered":"https:\/\/www.metasensemarketing.com\/?p=41083"},"modified":"2019-10-02T20:47:36","modified_gmt":"2019-10-02T20:47:36","slug":"facebook-marketing-leveraging-the-giant","status":"publish","type":"post","link":"https:\/\/www.metasensemarketing.com\/blog\/facebook-marketing-leveraging-the-giant\/","title":{"rendered":"Facebook Marketing: Leveraging the Giant"},"content":{"rendered":"
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Facebook Marketing: Leveraging the Giant<\/h2>\n
Facebook has about 2.37 billion active users as of October 1, 2019. (Source:\u00a0socialmediatoday.com<\/a>)
\n62% of these users log in daily making it the largest social network in the world. Facebook went from being a stranger a little over a decade ago to billions of people using it today.<\/div>\n<\/div>\n\n
What a success!!!!!<\/div>\n
Which gets us thinking<\/strong>, with this pace of success, will there be anything that will stop it or lower its users? Will it go from billions of active users to millions or even thousands over the next decade? I believe not.<\/div>\n
Facebook is here to stay.<\/a><\/div>\n
Hence, a pro tip<\/strong> for most businesses or Digital Marketers is to leverage this giant and not ignore it! The real question is:<\/div>\n
How do we use Facebook as a marketing tool?<\/div>\n
The real answer to the question:
\nFACEBOOK Pages
\nFACEBOOK Ads and
\nFACEBOOK Groups! <\/strong><\/div>\n
Each of these tools has their own purpose and advantages.<\/strong> In order to use any of these tools, the first step is to identify who your real customers are and narrow your audience based on demographics, location and interest.<\/div>\n
Facebook Pages<\/u><\/div>\n
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The first step for businesses, organizations and celebrities is to create their public pages and upload content about their respective businesses and professions. The content can be in the form of posts, pictures and videos. The way to leverage this section is to:<\/p>\n