{"id":41079,"date":"2019-11-08T15:59:53","date_gmt":"2019-11-08T15:59:53","guid":{"rendered":"https:\/\/www.metasensemarketing.com\/?p=41079"},"modified":"2019-11-08T15:59:53","modified_gmt":"2019-11-08T15:59:53","slug":"digital-marketing-strategy-requires-measurement","status":"publish","type":"post","link":"https:\/\/www.metasensemarketing.com\/blog\/digital-marketing-strategy-requires-measurement\/","title":{"rendered":"Digital Marketing Strategy Requires Measurement"},"content":{"rendered":"<div style=\"font-family: Calibri; color: #333; font-size: 12px; line-height: 34px; font-weight: bold; margin-top: 20px;\">\n<h2 style=\"font-size: 36px; font-weight: bold;\">Digital Marketing Strategy Requires Measurement<\/h2>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px; font-weight: normal;\">\n<p>I must start by saying that any strategy you build within any organization requires measurements. It is the way for you always to know you are on track.<\/p>\n<\/div>\n<\/div>\n\n<div style=\"font-family: Calibri; color: #244061; font-size: 22px; font-weight: bold; margin-top: 20px;\" align=\"center\">\n<p align=\"center\"><strong>The same holds true for Digital Marketing.<\/strong><\/p>\n<\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px;\">You need a strategy, as we have discussed in numerous articles.<br \/>\nFor that strategy to be effective and for you to know it is effective, it must be<\/div>\n<div style=\"font-family: Calibri; color: #244061; font-size: 22px; font-weight: bold; margin-top: 20px;\" align=\"center\">\n<p align=\"center\">Measurable!<\/p>\n<\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px;\">\n<p>You are on a mission to implement all these new tools and all these new processes. But do you know:<\/p>\n<ul>\n<li>How to determine if they are successful?<\/li>\n<li>How do you know you are doing the right things?<\/li>\n<li>How do you know which are working and further, which are working the best?<\/li>\n<li>How do you know where is the best place to put your future money?<\/li>\n<\/ul>\n<\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px;\"><a href=\"https:\/\/yn367.infusionsoft.com\/app\/page\/26bf8e7c81d0b442a0c598a00202a549\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Click here to Download: 7 Things to Consider in Building an Effective Digital Marketing Strategy<\/strong><\/a><\/div>\n<div style=\"font-family: Calibri; color: #244061; font-size: 22px; font-weight: bold; margin-top: 20px;\" align=\"center\">Goals and objectives are required.<\/div>\n\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px;\">\n<p>If you start up a website \u2013 what are the goals of the project \u2013 what are the expectations?<\/p>\n<ul>\n<li>Is it to bring in x number of visitors to the site?<\/li>\n<li>Is it to get people to fill out a form so you can build an email list?<\/li>\n<li>Is it for information only?<\/li>\n<li>Is it for customers only?<\/li>\n<li>What is the goal?<\/li>\n<li>How are you going to measure it?<\/li>\n<li>What will define success?<\/li>\n<\/ul>\n<\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px;\">If I am putting together an email marketing campaign.<br \/>\nIf I am putting together a list building campaign.<br \/>\nIf I am putting together a social media campaign.<br \/>\nIf I am doing digital advertising, PPC, Facebook or other paid advertising.<\/div>\n<div style=\"font-family: Calibri; color: #244061; font-size: 22px; font-weight: bold; margin-top: 20px;\" align=\"center\">How do I measure my results?<\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px;\">How do I understand, what are considered positive results?<br \/>\nThis is a critical piece when you are developing your strategy.<br \/>\nRemember strategy talks about cost and ROI.<\/div>\n<div style=\"font-family: Calibri; color: #244061; font-size: 22px; font-weight: bold; margin-top: 20px;\" align=\"center\">If you can\u2019t measure it, then you will never know if it works!<\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px;\">As business people know, you must justify the cost.<\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px;\"><a href=\"https:\/\/yn367.infusionsoft.com\/app\/page\/26bf8e7c81d0b442a0c598a00202a549\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Click here to Download: 7 Things to Consider in Building an Effective Digital Marketing Strategy<\/strong><\/a><\/div>\n\n<p><a href=\"https:\/\/metasensemarketing.com\/contact.html\"><strong>Get in touch with us!<\/strong><\/a><\/p>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px;\">Designing, building and implementing Award-Winning Digital Marketing strategies.<\/div>\n<div style=\"font-family: Calibri; color: #244061; font-size: 22px; font-weight: bold; margin-top: 20px;\">Contact me directly at 856 873 9950 x 130<br \/>\nOr via email at: Manny@MetaSenseMarketing.com<\/div>\n<div style=\"font-family: Calibri; color: #000; font-size: 20px; line-height: 26px; margin-top: 5px;\">Check out our web page, get on our list, and learn more about Digital Marketing and how MetaSense Marketing can help.<br \/>\n<a href=\"https:\/\/metasensemarketing.com\/why-metasense.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>https:\/\/metasensemarketing.com\/why-metasense.html<\/strong><\/a><\/div>\n<div class=\"blogaddlink\" style=\"padding-bottom: 1em;\">For more information and to schedule an appointment, <a href=\"https:\/\/metasensemarketing.com\/grow\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>CLICK HERE.<\/strong><\/a><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Digital Marketing Strategy Requires Measurement I must start by saying that any strategy you build within any organization requires measurements. It is the way for you always to know you are on track. The same holds true for Digital Marketing. You need a strategy, as we have discussed in numerous articles. For that strategy to be effective and for you to know it is effective, it must be Measurable! You are on a mission to implement all these new tools and all these new processes. But do you know: How to determine if they are successful? How do you know you are doing the right things? How do you know which are working and further, which are working the best? How do you know where is the best place to put your future money? Click here to Download: 7 Things to Consider in Building an Effective Digital Marketing Strategy Goals and objectives are required. If you start up a website \u2013 what are the goals of the project \u2013 what are the expectations? Is it to bring in x number of visitors to the site? Is it to get people to fill out a form so you can build an email list? Is it for information only? Is it for customers only? What is the goal? How are you going to measure it? What will define success? If I am putting together an email marketing campaign. If I am putting together a list building campaign. If I am putting together a social media campaign. If I am doing digital advertising, PPC, Facebook or other paid advertising. How do I measure my results? How do I understand, what are considered positive results? This is a critical piece when you are developing your strategy. Remember strategy talks about cost and ROI. If you can\u2019t measure it, then you will never know if it works! As business people know, you must justify the cost. Click here to Download: 7 Things to Consider in Building an Effective Digital Marketing Strategy Get in touch with us! Designing, building and implementing Award-Winning Digital Marketing strategies. Contact me directly at 856 873 9950 x 130 Or via email at: Manny@MetaSenseMarketing.com Check out our web page, get on our list, and learn more about Digital Marketing and how MetaSense Marketing can help. https:\/\/metasensemarketing.com\/why-metasense.html For more information and to schedule an appointment, CLICK HERE.<\/p>\n","protected":false},"author":1,"featured_media":41081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[527],"tags":[],"class_list":["post-41079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-section"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Digital Marketing Strategy Requires Measurement I must start by saying that any strategy you build within any organization requires measurements. 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It is the way for you always to know you are on track. The same holds true for Digital Marketing. You need a strategy, as we have discussed in numerous articles. For that strategy to","og:url":"https:\/\/www.metasensemarketing.com\/blog\/digital-marketing-strategy-requires-measurement\/","og:image":"https:\/\/www.metasensemarketing.com\/blog\/wp-content\/uploads\/2026\/01\/logo.webp","og:image:secure_url":"https:\/\/www.metasensemarketing.com\/blog\/wp-content\/uploads\/2026\/01\/logo.webp","og:image:width":1500,"og:image:height":192,"article:published_time":"2019-11-08T15:59:53+00:00","article:modified_time":"2019-11-08T15:59:53+00:00","twitter:card":"summary_large_image","twitter:title":"Digital Marketing Strategy Requires Measurement - MetaSense Digital Marketing Management Inc.","twitter:description":"Digital Marketing Strategy Requires Measurement I must start by saying that any strategy you build within any organization requires measurements. 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For that strategy to","twitter:image":"https:\/\/www.metasensemarketing.com\/blog\/wp-content\/uploads\/2026\/01\/logo.webp"},"aioseo_meta_data":{"post_id":"41079","title":null,"description":null,"keywords":null,"keyphrases":{"focus":[],"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_custom_url":null,"og_image_custom_fields":null,"og_image_url":null,"og_image_width":null,"og_image_height":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_image_url":null,"twitter_title":null,"twitter_description":null,"schema_type":"default","schema_type_options":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"limit_modified_date":false,"ai":null,"breadcrumb_settings":null,"seo_analyzer_scan_date":null,"created":"2026-05-21 13:53:03","updated":"2026-08-31 14:42:26","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.metasensemarketing.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.metasensemarketing.com\/blog\/category\/blog-section\/\" title=\"Blog Section\">Blog Section<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tDigital Marketing Strategy Requires Measurement\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.metasensemarketing.com\/blog"},{"label":"Blog Section","link":"https:\/\/www.metasensemarketing.com\/blog\/category\/blog-section\/"},{"label":"Digital Marketing Strategy Requires Measurement","link":"https:\/\/www.metasensemarketing.com\/blog\/digital-marketing-strategy-requires-measurement\/"}],"_links":{"self":[{"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/41079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=41079"}],"version-history":[{"count":0,"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/41079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/media\/41081"}],"wp:attachment":[{"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=41079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=41079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=41079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}