{"id":41041,"date":"2019-11-06T17:17:34","date_gmt":"2019-11-06T17:17:34","guid":{"rendered":"https:\/\/www.metasensemarketing.com\/?p=41041"},"modified":"2019-11-06T17:17:34","modified_gmt":"2019-11-06T17:17:34","slug":"email-marketing-your-subject-line-drives-your-open-rate","status":"publish","type":"post","link":"https:\/\/www.metasensemarketing.com\/blog\/email-marketing-your-subject-line-drives-your-open-rate\/","title":{"rendered":"Email Marketing \u2013 Your Subject Line Drives Your Open Rate"},"content":{"rendered":"
\n

Email Marketing \u2013 Your Subject Line Drives Your Open Rate<\/h2>\n
\n

Plain and simple, if your subject line doesn\u2019t hook me, I will never open the email.
\nI had to think about that one as I wrote this email marketing piece.<\/p>\n<\/div>\n<\/div>\n

How to get you to open it was the question?<\/div>\n
\n

Well if you are here, then you opened it and my email marketing process is off and running.
\nI would like to share 7 tips today on how to write effective and powerful email subject lines that get your customers to open your emails.<\/p>\n<\/div>\n\n

\n

7 TIPS<\/p>\n<\/div>\n

1. Urgency<\/div>\n
Let them know that they need to open the email now.
\nThat it will not be relevant later.
\nThat time is running out.
\nThis email marketing piece subject could have also been:
\nIf You Need to Get Your Email Opened More \u2013 Read This Now!<\/div>\n
2. Personalization of your email marketing.<\/div>\n
Put their name in the subject line.
\nPut something about them in the subject line.
\nJoe, 7 Tips on How to Get Your Email Marketing Pieces Opened.<\/div>\n
3. Use numbers<\/div>\n
10 Best Ways to\u2026
\n50 Keys to
\n5 Quick tips
\nLists work well \u2013 give them a number.<\/div>\n
4. Ask a relevant question<\/div>\n
What is your audience concerned with?
\nAre your sales down?
\nDo you need a new car?
\nIs it time for a vacation?
\nThis email marketing piece could have had the subject:
\nAre Your Email Marketing Pieces Not Getting Opened?<\/div>\n\n
5. A\/B test your subject lines<\/div>\n
This is one thing few people do.But it has so much value.
\nTest the email.
\nEspecially if you have a large group and you are sending in pieces.
\nSee what gets more opens.
\nWe could have tried all the examples in this email and seen which ones got the email marketing piece opened more often.<\/div>\n
6. Offer Value<\/div>\n
Why should I read this email?
\nWhat is in it that is of concern to me?
\nThe keys you need to grow your company.
\n3 New Ways to do this.
\nLook what you just got.
\nYour Emails Will Get Opened More Often If You Follow These 7 Tips.<\/div>\n
7. Know your readers needs<\/div>\n
No one knows them like you do.
\nSo, why don\u2019t you use that to put the right subject together?
\nWhat is important to them?
\nWhat do they care about?
\nWant More People to Open Your Email Marketing Pieces \u2013 Try These 7 Tips.<\/div>\n
What is next?
\nAre you ready to learn more?
\nConnect with me.<\/div>\n
\n

At MetaSense Marketing, we help our customers build their business through effective and better email marketing programs that make it easier for people to do more business with them.<\/p>\n\n

Get in touch with us!<\/strong><\/a><\/p>\n

Designing, building and implementing Award-Winning Digital Marketing Strategies.<\/div>\n<\/div>\n
Contact me directly at 856 873 9950 x 130
\nOr via email at: Manny@MetaSenseMarketing.com<\/div>\n
Check out our web page, get on our list, and learn more about digital marketing and how MetaSense Marketing can help.
\nhttps:\/\/metasensemarketing.com\/why-metasense.html<\/strong><\/a><\/div>\n
For more information and to schedule an appointment, CLICK HERE.<\/strong><\/a><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Email Marketing \u2013 Your Subject Line Drives Your Open Rate Plain and simple, if your subject line doesn\u2019t hook me, I will never open the email. I had to think about that one as I wrote this email marketing piece. How to get you to open it was the question? Well if you are here, then you opened it and my email marketing process is off and running. I would like to share 7 tips today on how to write effective and powerful email subject lines that get your customers to open your emails. 7 TIPS 1. Urgency Let them know that they need to open the email now. That it will not be relevant later. That time is running out. This email marketing piece subject could have also been: If You Need to Get Your Email Opened More \u2013 Read This Now! 2. Personalization of your email marketing. Put their name in the subject line. Put something about them in the subject line. Joe, 7 Tips on How to Get Your Email Marketing Pieces Opened. 3. Use numbers 10 Best Ways to\u2026 50 Keys to 5 Quick tips Lists work well \u2013 give them a number. 4. Ask a relevant question What is your audience concerned with? Are your sales down? Do you need a new car? Is it time for a vacation? This email marketing piece could have had the subject: Are Your Email Marketing Pieces Not Getting Opened? 5. A\/B test your subject lines This is one thing few people do.But it has so much value. Test the email. Especially if you have a large group and you are sending in pieces. See what gets more opens. We could have tried all the examples in this email and seen which ones got the email marketing piece opened more often. 6. Offer Value Why should I read this email? What is in it that is of concern to me? The keys you need to grow your company. 3 New Ways to do this. Look what you just got. Your Emails Will Get Opened More Often If You Follow These 7 Tips. 7. Know your readers needs No one knows them like you do. So, why don\u2019t you use that to put the right subject together? What is important to them? What do they care about? Want More People to Open Your Email Marketing Pieces \u2013 Try These 7 Tips. What is next? Are you ready to learn more? Connect with me. At MetaSense Marketing, we help our customers build their business through effective and better email marketing programs that make it easier for people to do more business with them. Get in touch with us! Designing, building and implementing Award-Winning Digital Marketing Strategies. Contact me directly at 856 873 9950 x 130 Or via email at: Manny@MetaSenseMarketing.com Check out our web page, get on our list, and learn more about digital marketing and how MetaSense Marketing can help. https:\/\/metasensemarketing.com\/why-metasense.html For more information and to schedule an appointment, CLICK HERE.<\/p>\n","protected":false},"author":1,"featured_media":41038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[527],"tags":[],"class_list":["post-41041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-section"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t