{"id":41035,"date":"2019-11-05T19:24:27","date_gmt":"2019-11-05T19:24:27","guid":{"rendered":"https:\/\/www.metasensemarketing.com\/?p=41035"},"modified":"2019-11-05T19:24:27","modified_gmt":"2019-11-05T19:24:27","slug":"great-content-drives-successful-email-marketing","status":"publish","type":"post","link":"https:\/\/www.metasensemarketing.com\/blog\/great-content-drives-successful-email-marketing\/","title":{"rendered":"Great Content Drives Successful Email Marketing"},"content":{"rendered":"
\n

Great Content Drives Successful Email Marketing<\/h2>\n
\n

How good is your email marketing content?
\nHow well is it written?
\nIs it going to get read, or simply deleted?
\nAll great questions we need to be asking about the email marketing content that we put out there.
\nToday I just wanted to share:<\/p>\n<\/div>\n<\/div>\n\n

\n

9 Keys on Email Content and What Makes it Effective!<\/p>\n<\/div>\n

1. Personalize the email<\/div>\n
No one wants email that is not addressed to him or her or is generic.
\nIt is hard enough to get them to read email addressed to them, why would you ever do anything else.<\/div>\n
2. Use Action Language when you can.<\/div>\n
What is it you want them to do?
\nWhat happens when they do it?<\/div>\n
3. Try to write in second person.<\/div>\n
You, your and yours.<\/div>\n
4. Use less \u201cwe\u201d and more \u201cyou.\u201d<\/div>\n
The focus needs to be on the reader, not on you.<\/div>\n\n
5. Make sure copy follows headline.<\/div>\n
Don\u2019t go somewhere else in the copy
\nTalk about what you said you were going to talk about and leave it at that.<\/div>\n
6. Talk about the Benefits to the reader<\/div>\n
No one cares about what you like, want or need \u2013 sorry but it true.
\nThey care about themselves.
\nStructure the email that way.<\/div>\n
7. Proofread<\/div>\n
Again and again and again.<\/div>\n
8. Short, quick and to the point.<\/div>\n
No one has time to leisurely read email.
\nIt is slam, bam, and off we go.
\nIf I cannot scan read it, or at least get interested, delete.<\/div>\n
9. Single focused<\/div>\n
One point is all you need to focus on.
\nIf you have more points, write more emails.<\/div>\n
What is next?
\nAre you ready to learn more?
\nConnect with me.<\/div>\n
At MetaSense Marketing, we help our customers build their business through effective and better email marketing programs that make it easier for people to do more business with them.<\/p>\n\n

Get in touch with us!<\/strong><\/a><\/p>\n

\nDesigning, building and implementing Award-Winning Digital Marketing Strategies.<\/div>\n<\/div>\n
Contact me directly at 856 873 9950 x 130
\nOr via email at: Manny@MetaSenseMarketing.com<\/div>\n
Check out our web page, get on our list, and learn more about digital marketing and how MetaSense Marketing can help.
\nhttps:\/\/metasensemarketing.com\/why-metasense.html<\/strong><\/a><\/div>\n
For more information and to schedule an appointment, CLICK HERE.<\/strong><\/a><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Great Content Drives Successful Email Marketing How good is your email marketing content? How well is it written? Is it going to get read, or simply deleted? All great questions we need to be asking about the email marketing content that we put out there. Today I just wanted to share: 9 Keys on Email […]<\/p>\n","protected":false},"author":1,"featured_media":41039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[527],"tags":[],"class_list":["post-41035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-section"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/41035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=41035"}],"version-history":[{"count":0,"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/41035\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/media\/41039"}],"wp:attachment":[{"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=41035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=41035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.metasensemarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=41035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}